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Business directory Trade counter directory


Our Purpose 

To provide the distribution channel between suppliers and trade customers of floorcoverings.

Our Mission: 

Provide our customers with a market leading service with unparalleled product knowledge and solutions across the broadest range of floorcoverings by working as a team, and in partnership with our suppliers.

Our Vision: 

To build on our market leading position by offering excellent customer service and solutions across all areas of the floorcoverings industry, continually. Investing in our people, working with suppliers to support the marketing of innovative and sustainable products, and provide increasing returns to shareholders.

Our Values:


We go the extra mile to deliver excellent customer service


We work together and support each other


We keep people safe


We build long-term partnerships with our customers and suppliers


We provide customers with a choice of innovative products and solutions


We offer unparalleled product knowledge and expertise


Strategic Objectives:

  • Improved service propositions for all customer segments
  • Specific growth projects: multiple retailers targeting; trade counter roll out
  • Group collaborative approach, support from central teams
  • Curated suite of digital products to provide competitive advantage
  • Applications to support larger and smaller customers
  • Internal digitalisation
  • Increased customer engagement
  • New service offerings and tailored propositions
  • Digital applications
  • Product launches and promotions
  • Collaboration across the group
  • Restructuring of network
  • Investment in the network
  • Development of internal management performance
  • Partnership approach, including increasing supply chain efficiencies
  • Improved inventory management
  • Engagement on sustainability and risk assessment
  • Continued focus on risk management and internal control
  • Focus on specific areas to advance, including Diversity, Equity and Inclusion strategy
  • Development of ESG Strategy
  • Reduce internal emissions, and engage with the industry on sustainability
  • Support and invest in people
  • Localised community-based programme
  • Product development, innovation and exclusivity
  • Relaunches / rebrandings
  • Promotion of sustainable products
  • Engagement and communication
  • Improved safe and inclusive working environment
  • Investment in people, including training and enhanced reward / benefits