Business directory Trade counter directory


Sales iconMaximising sales through great service, solutions, pricing and range

Excel with existing customers

• Secure and increase share with independent and progressive retailers through service, price and range offerings
• Tailored fitter and contractor propositions
• Expand own product brands offering

Buying and products

• Better range curation and pricing, buying and supplier engagement
• Product development, (re)launches and innovation

New opportunities  IconDeveloping new opportunities for future growth

Expand customer base

• Expand share through tailored propositions for larger customers, contractors and housebuilders
• Deliver and expand the trade counter concept

Routes to market

• Online brand awareness and engagement
• Digital/ecommerce offering

New opportunities

• Explore M&A opportunities in adjacent products and/or new market segments

Sales iconImproving our operational capabilities and effectiveness

Operational excellence

• Optimise the branch network and transport
• Develop sales force effectiveness and efficiency
• Invest in sites and equipment

Expand existing capabilities

• Consumer and market insights
• Build core capabilities in digital, data and tech

Sales iconLeading on sustainability and environmental responsibility


• Reduce greenhouse gas emissions across building footprint and fleet
• Reduce waste, and promote sustainable products
• Work with the industry to improve recycling and end-of-life treatment of sold products

Business with integrity

• Reliable business processes, systems, and controls in place
• Ethical business conduct in all areas, both internally and oversight of supply chain
• Manage risk, and ensure the continuity of the business

Sales iconMaking Headlam a great place to work for everyone


• Provide safe place to work
• Build skills to succeed now and in the future
• Support wellbeing
• Fair and competitive reward and benefits
• Support local community programmes


• Build inclusive and collaborative performance culture
• Recognise and celebrate success
• Open and frequent communication