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Area Sales Manager – Crucial Trading - London

Date Posted

26 January 2023


Crucial Trading





Job Type


Closing Date

24 February 2023


Job Description

Working Hours: 40
Working Pattern: (E.g. Monday-Friday) Monday-Friday

Do you want to work for our flagship brand with an enviable history of stunning products and sales success?

Crucial Trading is a highly regarded designer brand of premium, natural carpets with a unique styling to transform any living space. Based at the recently redesigned Headlam Tamworth, Crucial Trading is our flagship premium brand and leads through design and inspiration.

Crucial Trading provides quality, choice and availability to Independent Retailers, Interior Designers & Contractors across the UK. This is all underpinned by an in-house distribution fleet, a dedicated product development team, and showrooms including Chelsea Harbour London and a progressive marketing and digital strategy.

About the Role

We are looking for an Area Sales Manager to take on the already well- established area of London.

You will inherit a significant customer base of Independent Retailers and Interior Designers as well as substantial capacity to expand into the commercial sector. Whilst we have a strong and enviable brand we need to keep evolving to remain leaders in the design community.

Your role will be to identify new and existing customers’ potential and leveraging opportunities to grow sales with existing products. You will launch our new ranges into retailers and specifiers alike by creating and delivering a market leading presentation using our detailed sales decks.

You will work seamlessly with our London Showrooms to further embed our brand into the Architect and Design community.

Specifically, you will be responsible for

  • Managing your area to deliver sales revenue targets.
  • Building relationships with new and existing customers; advising and influencing them to grow Crucial Trading sales.
  • Cleverly utilising sales decks to deliver market leading presentations introducing customers to new products and ranges.
  • Utilizing and upkeeping point of sale and sampling.
  • Managing customer pricing quotations and terms to protect margins while driving sales forward.
  • Creating brand awareness within the Architect and Design Community.
  • Seeking out and winning strong opportunities and working seamlessly with our specification teams.
  • Working with our London Showrooms to deliver events and ultimately push brand awareness.
  • Report back on any competitor activity that may affect Crucial Trading.
  • Maintaining regular communication with line manager and other departments as required.
  • Ensuring timely delivery of any customer complaints to customer service department.

About You

We’re looking for a sales professional who shares our passion for the designer floor covering sector; its products and trends. You’ll need to have the tenacity, enthusiasm and can-do attitude to take this amazing brand and build both excitement and commitment amongst existing and new customers.

Being out on the road means you’ll need to be self-reliant and self-motivated, but we’d like you to be a great team player too! We have a strong team ethos and encourage all colleagues to work together to provide the best experience for our customers.

In particular you’ll bring

  • External sales experience with a history of working to targets.
  • Previous experience within the UK flooring industry.
  • Individual sales success – in a retail, wholesale or other customer-facing role.
  • Considerable experience working with Interior Designers, specifiers and Architects. With the ability to organise and host events from our London based showrooms.
  • Flexibility to operate from our London based showrooms as and when required.
  • A premium brand mindset with an interest in designer products and brand loyalty.
  • Strong organisation skills and experience of working with CRM or similar systems.
  • A strong work ethic and a passion for exploring new opportunities to build business.
  • Strong numerical reasoning.
  • Excellent verbal and written communication skills.
  •  A full, clean Driving Licence.


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