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Our Strategy

Mission: 

Provide our customers with a market leading service with unparalleled product knowledge and solutions across the broadest range of floorcoverings by working in partnership with our suppliers.

Vision: 

To build on our market leading position by offering excellent customer service and solutions across all areas of the floorcoverings industry, and work with suppliers to support the manufacture and marketing of innovative and sustainable products.

Strategic area:

Strategic objectives:

  • Grow leading position through improved performance and increased sales across all customer groups.
  • Broaden presence in the industry through growing in underweight product categories, customer groups and market segments.
  • Ongoing investment in the network and people to support future growth and the sustainability of the Company.

Strategic objectives:

  • Roll-out of the operational improvement programme to improve both the operational and financial performance of the Company.
  • Improve inventory management and product availability, while creating capacity for growth.
  • Continued collaboration between the Company’s businesses and greater network optimisation.

Strategic objectives:

  • Continue to improve the customer service proposition through greater insight into the differing customer groups’ preferences and requirements.
  • Continue developing tailored propositions specific to each customer group in both the residential and commercial sectors.
  • Enhance e-commence support for customers, including an improved transactional B2B website.

Strategic objectives:

  • Remain leaders in product knowledge and expertise, with improvements in sales force development and CRM systems.
  • Enhance the product offering through increased product differentiation and exclusivity.
  • Grow sustainable product offerings and support recyclable products.

Strategic objectives: 

  • Build upon existing partnerships with suppliers through increased engagement and a shared value proposition.
  • Work with suppliers to improve production scheduling and buying.
  • Support suppliers in new product development and the marketing of innovative and sustainable products.

Strategic objectives: 

  • Continue to develop a positive workplace culture through colleague engagement, and embed a clear set of values and behaviours in the business.
  • Focus on the provision of a safe and inclusive working environment where everyone can fulfil their potential.
  • Reduce the Company’s direct environmental footprint including through transport efficiency initiatives and energy efficient technologies.